Torygraph article

byased

Active member
I bought the above paper for a change today. It is not bad, with some good crosswords etc (main reason I buy the odd paper these days)
Article in there about the state of county cricket, and the competition from all the other leagues, bashes etc.
Warwickshire have apparently issued new memberships on the basis that it includes access to 8 other county grounds, it doesn't say which, and 5 Australian grounds,
The article suggest there should be just one county membership, and that would allow access to any ground for any day of a four day match, and that it is being looked at. It might encourage people to pop in if they work in or are visiting an area, not quite sure how much effect it would have in terms of helping the game.
The article quoted some figures, which were a bit surprising. There are only 50,000 members between all 18 counties, of which 17,500 are Surrey. Some counties have less than 1000. So no wonder, in a way, that members views are not valued (apart from Surrey presumably). Counties are not making much of a job of attracting members, or perhaps they don't want them?
 

Newby

Well-known member
I did hear mention of the Warwickshire offer whilst listening to the forum tonight. The sound was rubbish on my link so I just got the impression it was someone moaning about the cost of our membership in relation to deals available elsewhere.

I believe Warwickshire have very poor attendance, especially for County cricket and perhaps they are using their scheme as a loss leader, with very little to lose.

I once put forward the idea of a percentage of all memberships going into a central pot to be shared amongst the counties in return for the membership being recognised and allowing access to away grounds when your team was playing. There would be winners and losers financially of course, but the big winner would be an increase in attendance, in my view at least. A more generic 'County Championship' membership covering all the counties wouldn't be a big seller I don't think, but, as with the current YCCC offer, it would allow flexibility and might well be taken up by some it would suit.

7,500 or something in that region, was the membership number for YCCC last season. Membership was often seen as a lifeline providing a much needed cash injection to allow clubs to make it through to the start of the season. I presume the turnover is so much greater these days within cricket that it is no longer such a valued revenue stream.
 

DaveMorton

Well-known member
Well, 7,500 paying £200 apiece upfront = £1.5 million, which I would think a significant sum, in the same order of magnitude as the ECB handout (in return for us providing most of the best players on their team).

More of a revenue river, than a stream. Not a drop in the ocean!
 

Hawke

Administrator
Staff member
Well, 7,500 paying £200 apiece upfront = £1.5 million, which I would think a significant sum, in the same order of magnitude as the ECB handout (in return for us providing most of the best players on their team).

More of a revenue river, than a stream. Not a drop in the ocean!
Perhaps the membership figures include T20 members. It would be interesting to know a breakdown.
 

Newby

Well-known member
I doubt the club would be happy to give a breakdown of the kinds of membership, it makes a much better headline all lumped into one.

Some very rough maths here but I think taking all the classes of membership together it would have been more in the region of £800,000 last season. That's based on the £606,000 donated during the no cricket Covid season which was supposedly by 85% of the membership.

The meeting last night was told that after 10 days of being on sale membership income was standing at £250,000. That could be as few as 1000 full members or as many as 12500 Northern Diamonds only members.

More rough maths but if I were to take a guess I'd say less than 2000 members of all classes so far.
 

DaveMorton

Well-known member
"That's based on the £606,000 donated during the no cricket Covid season which was supposedly by 85% of the membership."

My memory may be playing false, but didn't those who declined to donate in 2020 have to reapply for Membership?
 

byased

Active member
I doubt the club would be happy to give a breakdown of the kinds of membership, it makes a much better headline all lumped into one.

Some very rough maths here but I think taking all the classes of membership together it would have been more in the region of £800,000 last season. That's based on the £606,000 donated during the no cricket Covid season which was supposedly by 85% of the membership.

The meeting last night was told that after 10 days of being on sale membership income was standing at £250,000. That could be as few as 1000 full members or as many as 12500 Northern Diamonds only members.

More rough maths but if I were to take a guess I'd say less than 2000 members of all classes so far.
Glancing at 2021 accounts, I assume the membership is under subscriptions, which shows income of £569000. out of £14m total, so not particularly important to the club in the grand scheme of things I would have thought membership numbers was less than 7500, as with Surrey at 17500, that only leaves 25000 between the remaining 16 counties assuming the Torygraph has its figures correct. Looks more like 2500 to 3000 or thereabouts based on DMs figure of £200 per head. The wage bill alone last year was nearly £6m, so membership income would only pay the wages for a month or so. We are very much reliant on International games, and ECB handouts. Not what you would call a great business model, but apart from Surrey presumably all other counties are in a similar boat.
 

Hawke

Administrator
Staff member
I wonder if Surrey have a particularly good deal or lots of different deals that other counties don't? I suspect Lancs are second.
 

Newby

Well-known member

Interesting membership options for Surrey with some good packages for younger members up to the age of 25. Like Yorkshire if you are older than that you can pay for the lot or split your membership between red ball and white ball cricket.

There were lots of names trotted out last night on the coaching staff, that includes the pathway programme and of course the Women, not to mention what sounded like a cast of thousands on the medical and physio side.

It will be interesting to see the size of the wage bill this time round.
 

Hawke

Administrator
Staff member
thanks Newby yes that is true and the Surrey/England one may draw many people in
 

Newby

Well-known member
thanks Newby yes that is true and the Surrey/England one may draw many people in
The Surrey/England one has been withdrawn this year. I think the Oval gets more than it's normal (generous) allocation of England games this time round.

Much as I like an OAP bargain it's probably right that their offer is aimed somewhat towards younger people, and like Yorkshire they no longer offer concessions for us aged ones. Of course their membership pricing policy may well have some input from the bar manager.

I often hanker for the old joint membership we used to enjoy, but of course that would be looked upon as a very old fashioned and even misogynistic these days.
 
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